There are over six hundred million blogs in the world. That doesn’t mean there are six hundred million good blogs in the world, just that there are six hundred million blogs in the world. That means at least one person you know has a blog, somewhere in your city, town, or district.
Literally, anyone in the world can call themselves a blogger, so you have to be willing to be distinctive enough that your blog stands out and up against six hundred million other blogs.
Consistency
How do you do that when there are so many? Yes! Consistency. I don’t blog every day but I do a blog every week, no matter what, not just because I want to keep my readers or attract new ones, but because I am genuinely passionate about the craft.
Consistency is something you’ll hear a lot about when looking for Blogging advice, and that’s because out of the 1200 or so of you that read my blog, you keep coming back and I want to keep opening up spaces for us to have conversations about what I write.
Distinction. Distinction. Distinction.
Secondly, be distinctive. There are loads of fashion blogs, news blogs, and tech blogs, but what is going to make yours different is the flare you find yourself adding to the work you offer.
Multi-layered integration
You need to have more than just your blog, but everything you do has to drive traffic back to your blog. It’s not enough to just make sales, you want people reading the content you put out there, so if you’re creating it, it has to matter. Don’t create when you’re bored or have nothing better to do, create when you feel the movement and need to create spreading through you.
Sometimes this means we’re writing at midnight when we should be sleeping, but if that’s when the creative spirit strikes stick to it. Allow it to breathe new life into the work you are creating and enjoy the process of creating the various layers of your work.
Some suggestions are:
- start a podcast to go with your blog
- Start a weekly video chat with some of your friends and collaborate with them
- Produce a tik tok show once a week
- Add Instagram photos that showcase what you’re writing about
- Add your hobbies to your online content
- Start a Patreon / Ko Fi / Go Fund me Page
- Design a t-shirt line
- Create a mascot and go to events dressed out as the mascot while handing out free love letters
This sounds like a lot of work, but it doesn’t have to be. If you focus on creating content when you’re having fun then you’re not really having fun. Focus on taking pictures that you want to remember, focus on being in the moment and the content will flow as it is meant to.
All these things add to spreading the message of your brand and help you get your message out there.
Create a space for yourself, outside of your Blog
Lots of people think that we bloggers put our whole lives out there on the internet for people to see, but there’s lots of stuff about me that you guys will never know, that I am not ready to share or that I don’t have the right to share on my own. That’s just how life is, no one knows everything about everyone.
We barely even know ourselves, that’s why I wrote my second book, Uncomfortable II: Fundamental Foundations for Mental Health Content Creators. The book is a journal designed to help you find your inner self, so that you can share the best sides of yourself with the world.
It’s all about creating content as you get to know yourself, you can check it out on the links below.
Sending all my love,
Devon J Hall
If you have thoughts you’d like to add about this post, please leave a message, and let’s talk about them in the comments below
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Loud Mouth Brown Girl 
Oh yeah, I’ve found that expanding your digital presence is always a good thing. So blogs should always have an accompanying social media account. And if we usually deal with the written word, then we should also explore other mediums, like podcasts of video. Anyway, thanks for this post!
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You’re absolutely correct. We should branch out and not just because creating new content brings in new business, but because it allows our audience to see us for real authentically as possible.
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